Buick Brochure Collection

Buick brochures and catalogs collection, all in PDF format. You can download or read the Buick brochures online here.

The General Motors division known as the Buick Motor Division was founded in 1899 by David Dunbar Buick. It was one of the first major American marques of automobiles. In 1908, it was the company that started General Motors. William C. Durant, who was the founder of GM, served as the general manager of the company before it was founded.

In North America, the brand is mainly marketed as a premium vehicle. It’s below the Cadillac and other mainstream brands, and it’s targeted toward a wealthy demographic. According to The Detroit News, the target audience for the brand is an executive with a family.